Prof. Anand Kumar Jaiswal

Indian Institute of Management Ahmedabad

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Prof. Anand Kumar Jaiswal

B.Tech, Fellow (XLRI Jamshedpur)


Professor Jaiswal's research interests include bottom of the pyramid (BOP) markets, services management, customer satisfaction, business-to-consumer e-commerce, Healthcare Management and Innovation in healthcare, and brand extension management. He has published papers in the Journal of Business Ethics, Long Range Planning, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research, Journal of Services Marketing, Journal of Consumer Marketing, Innovations, Organization & Environment, Managing Service Quality (Journal of Service Theory and Practice), Marketing Intelligence & Planning, BMC Health Services Research, Journal of Academy of Business and Economics, Asian Case Research Journal, Economic & Political Weekly and Decision. 

Prof Jaiswal's work in the bottom of the pyramid (BOP) has attracted attention of academicians and practitioners in India and abroad. His first paper providing a different perspective on the bottom of the pyramid has been published in 2008 in the Innovation, a prestigious journal from MIT press. This paper and its working paper together have more than 110 citations as per the Google Scholar (as on Sep 2017). This paper is among the Top 20 Most Cited Papers of Innovations (as on Sep 2017). He published another paper in the area of BOP in the Journal of Business Ethics [Financial Times (FT) 50 journal]. This paper examines the sustainability of bottom of the pyramid projects. His another paper examining the competitive dynamics between MNCs and domestic companies at the bottom of the pyramid markets has been published in Long Range Planning. His other papers in the area of the BOP were published in journals such as Organization & Environment,  Journal of Consumer Marketing, Sustainability and BMC Health Services Research.

He has conducted programme on the bottom of the pyramid for several organisations such as Sanofi-Aventis, Novo Nordisk, Novo Nordisk Region International Operations and General Electric (GE).

He has written award winning / high impact cases in the area of the BOP on organisations such as General Electric (GE), Sanofi-Aventis and CavinKare.

He has been involved in executive training /development programmes with several Indian and multinational corporations such as PepsiCo, Cummins India Limited, Novartis, Indian Oil Corporation Limited (IOCL), Larsen & Toubro Limited (L&T), Life Insurance Company (LIC), Gorkha Breweries, Hindustan Aeronautics Limited (HAL).

He has also won several awards for his research work. He was given Distinguished Young Professor Award for excellence in research in 2011 at Indian Institute of Management Ahmedabad. He won the International Management Division’s Skolkovo Best Paper Finalist award in 2012 Annual Meeting of the Academy of Management, Boston. He was also nominated for the Gustavson School of Business Award for the ‘Best Qualitative Paper in International Business’ of International Management Division in 2012 Annual Meeting of the Academy of Management, Boston. 

He won the best case award in 2011 international EFMD Case Competition in the Indian Management Issues and Opportunities category. In 2013 international EFMD Case Competition he was runner-up in the Indian Management Issues and Opportunities category and received a special Highly Commended mention.

He was awarded Certificate of Excellence in Reviewing by Journal of Interactive Marketing in recognition of an outstanding contribution to the quality of the journal in 2014.

He won the best paper award in Business Studies in 4th International Conference on Theory & Practice , Adelaide, South Australia, 9th –10th February, 2018.

He was selected for the First Biennial Sheth Emerging Scholars Faculty Consortium at Reims, France in 2011. He also won award for ‘Excellence in Management Writing’ at IBS Kolkata and Telegraph Strategy Summit in 2005; the best doctoral student paper award at AIMS International Conference, IIM Calcutta in 2004, and the best paper in marketing award at Doctoral Symposium COSMAR, Indian Institute of Science, Bangalore in 2003.

You can contact Professor Jaiswal at akjaiswal@iima.ac.in

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