We discuss the implementation of exploratory factor analysis in R using two examples.
These examples are adapted from the book ``Analyzing Multivariate Data" by James Lattin, J. Douglas Carroll and Paul E Green, Cengage publishing.
1. Analysis of ratings on Luxury Cars
click here for the R code
click here for the csv data file
2. Ratings on breakfast cereals.
click here for the Rcode
click here for the csv data file
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