Prof. Anand Kumar Jaiswal

Indian Institute of Management Ahmedabad

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In search of e-commerce loyalty
Read more at: In search of e-commerce loyalty
Read more at: In search of e-commerce loyalty

Read more at:

Super App of Tata, The Global Analyst, Nov 2020. Download

"Brands need to have a very good inbound marketing" Trade Promotion Council of India (TPCI),  Perspectives, October 21, 2020

"Crisis is an Opportunity for Brands to Differentiate
Trade Promotion Council of India (TPCI),  Perspectives, May 16, 2020

"Reverse Innovations and its Outcomes", 
IIMA Podcast channel, Soundcloud and Itune

"Current Status of e-Commerce and Challenges of Customer Retention", IIMA Podcast channel, SoundCloudiTunes 

"Given a choice, poorer Amdavadis would prefer private health"
, The Times of India, March 15, 2019

M&M houses ICE vehicles and their edgier siblings, EVs, in the same ...", Economic Times, ETPrime, Feb 05, 2019
"In search of e-commerce loyalty"  , The Times of India, Nov 02, 2018 

"What are e-commerce sites like Flipkart, Myntra doing to drive sales? - 
Economic Times, Jul 09, 2015, 

Read more at:

How to make the most of a small budget", Business Standard, 26 May, 2014

"Amul rejuvenates Amulya, shifts the focus to youth", Pitch, Aug 26, 2013

"One versus many", Business Standard, January 28, 2013

"Learn to stretch success" , Business Standard, December 10, 2012

"Sports to get kick from e-commerce" , Pitch Novemever 21, 2012

"Coffee World to invest Rs. 50 crore in expansion" , Pitch , July 27, 2012

"Amitabh Bachchan: The lowest common denominator for Maggi" , Pitch, July 11, 2012

"Ageless Gems", Pitch, June 27, 2012

"Can DS Group’s masala Piyoz ‘Catch’ up to Rasna?", Pitch, June 21, 2012

"HUL encourages kids to be Kissans", Pitch, June 08, 2012

"Green Talk", The Financial Express, May 25, 2010

"Strengthen the ‘bottom of the pyramid’" , The Hindu Business Line, December 19, 2007

"Role of Small and Medium Enterprises", Next Billion, October 2007

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