Shehzala., Jaiswal, Anand K., Vemireddy, V., & Angeli, F. (2024). Social media “stars” vs “the ordinary” me: Influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness. European Journal of Marketing.
Kaur, R., Pingle, S. & Jaiswal, Anand K. (2014). Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector, International Journal of Bank Marketing.
Angmo, D., Aithal, R. K., & Jaiswal, Anand K. (2023). Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India. Information Technology for Development, 1-21.
Argade, A., Laha, A. K., & Jaiswal, Anand. K. (2022). Electronic marketplaces under conditions of oligopsony and relational marketing–an empirical exploration of electronic agricultural markets in India. Electronic Markets, 32(3), 1541-1554
Angeli, F., Jaiswal, Anand K., & Shrivastava, S. (2022). Integrating poverty alleviation and environmental protection efforts: A socio-ecological perspective on menstrual health management. Social Science & Medicine, 314, 115427.
Ali, S., Mathur, A. N., & Jaiswal, Anand K. (2021). Antecedents to firm performance during re-internationalization. Australian Journal of Management.
Argade, A., Laha, A. K., and Jaiswal, Anand K. (2021). Connecting Smallholders’ Marketplace Decisions to Agricultural Market Reform Policy in India–An Empirical Exploration, Journal of Macromarketing.
Parikh, A., Patel, J.D. and Jaiswal, Anand K. (2021) Managing job applications online: integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model. Decision, 48, 97–113.
Malodia, S, Shaphali, G. and Jaiswal, Anand K. (2019). Identifying the Antecedents, Consequences and Moderators of Reverse Innovations, Journal of the Academy of Marketing Science , https://doi.org/10.1007/s11747-019-00703-4 [Abstract]
Jaiswal, Anand K., Niraj, R., Park, C. H., and Agarwal, M. K. (2018). The effect of relationship and transactional characteristics on customer retention in emerging online markets, Journal of Business Research, 92, 25-35.
Sharma, Garima and Jaiswal, Anand K. (2018). Unsustainability of sustainability: Cognitive frames and tensions in bottom of the pyramid projects. Journal of Business Ethics, 148 (2), 291-307.
Angeli, F., Ishwardat, S. T., Jaiswal, Anand K., & Capaldo, A. (2018). Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective. Sustainability, 10(12), 4702. [Download]
Černauskas, V., Angeli, F., Jaiswal, Anand K., and Pavlova, M. (2018). Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India. BMC Health Services Research, 18(1), 473.
Jaiswal, Anand K and Lemmink, Jos G.A.M (2017). Investigating a Comparative Evaluation Approach in Explaining Loyalty, Marketing Intelligence & Planning, 35(7), 937-954..
Angeli, Federica and Jaiswal, Anand K. (2016). "Business Model Innovation for Inclusive Healthcare Delivery at the Bottom of the Pyramid," Organization & Environment, 29(4), 486-507. [Download]
Angeli, Federica and Jaiswal, Anand K. (2015). “Competitive Dynamics between MNCs and Domestic Companies at the BoP: An Institutional Perspective,” Long Range Planning, 48 (3), 182-199.
Jaiswal, Anand K. and Gupta, Shruti (2015). “The Influence of Marketing on Consumption Behavior at the Bottom of the Pyramid,” Journal of Consumer Marketing, 32 (2), 113-124.
Pandey, Neeraj and Jaiswal, Anand K. (2014). “Change Management: A Case of State Power Utility in India,” Asian Case Research Journal, 18 (1), 61-80.
Jaiswal, Anand K. and Niraj, Rakesh (2011). “Examining Mediating Role of Attitudinal Loyalty and Nonlinear Effects in Satisfaction-Behavioral Intentions Relationship,” Journal of Services Marketing , 25 (3) 165-175.
Jaiswal, Anand K., Niraj, Rakesh and Venugopal, P. (2010) “Context-General and Context-Specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites,” Journal of Interactive Marketing , 24 (3) 222-238.
Jaiswal, Anand K., Shrivastava, Arpita and Kothari, Dhwani (2009). “Dettol: Managing Brand Extensions,” Asian Case Research Journal, 13 (1), 105-143.
[This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014]
Jaiswal, Anand K. (2008). “The Fortune at the Bottom or the Middle of the Pyramid?” Innovations , 3 (1), 85-100.
[This is among the Top 20 Most Cited Papers of Innovations, as on Aug 2014]
Jaiswal, Anand K. (2008). “Customer Satisfaction and Service Quality Measurement in Indian Call Centres,” Managing Service Quality, 18 (4), 405-416.
Jaiswal, Anand K. and Venugopal, P. (2008). “CavinKare Private Limited: Serving Low Income Consumers,” Asian Case Research Journal, 12 (1), 1-28.
[This is among the Top 20 Most Cited publications of Asian Case Research Journal, as on Aug 2014]
Jaiswal, Anand K. (2004). “EXQUAL: A Multiple Item Scale for Measuring Experiential Quality,” Drishtant, PRiSM Indian Institute of Management, Lucknow Journal of Marketing, Volume II, 50-58.
Jaiswal, Anand K. and Patro, S. K. (2003). “Consumer Evaluations of Brand Extensions: Evidence from India,” Journal of Academy of Business and Economics, 1 (2), 170-178.
Jaiswal, Anand K., Sarin Sharad and Patro, S. K. (2003). “Barista: Brewing a Coffee Revolution in India,” Decision, 30 (2), 177-198.
Jaiswal, Anand K. (2003). “WTO Agreement on SPS: Strategic Implications,” Economic & Political Weekly, XXXVIII (45), 4737-4742.

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