• Fugumobile: Breaking New Grounds in China [Available at IIMA Case Centre]
• Discovery IQ by GE: Launching Super Value PET/CT Scanner [Harvard Business Publishing (HBSP), IIMA Case Centre, Ivey Publishing (Ivey), Case Centre-ECCH]
• ABC Films: Marketing Research on Product Placement (A) [IIMA Case Centre, Case Centre-ECCH]
• ABC Films: Marketing Research on Product Placement (B) [IIMA Case Centre, Case Centre-ECCH]
• ABC Films: Marketing Research on Product Placement (C) [IIMA Case Centre, Case Centre-ECCH]
• GE in India: Changing Healthcare [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Aava Natural Mineral Water (A) [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Aava Natural Mineral Water (B) [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Cerenity Sanitizer: Marketing Research for New Product Launch (A) [Harvard Business Publishing Bestseller] [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Cerenity Sanitizer: Marketing Research for New Product Launch (B) [Harvard Business Publishing Bestseller]  [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid [This case was runner-up in the EFMD Case Writing Competition in Indian Management Issues and Opportunities category and also received a special 'Highly Commended' mention in 2013]. [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Radio Mirchi: Marketing Strategy for Kolkata Entry [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Radio Mirchi: Redesigning Product for the Banglore Market [This case won the best case award in the EFMD Case Writing Competition in the Indian Management Issues and Opportunities category in 2011] [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• CavinKare Private Limited: Serving Low Income Consumers [Asian Case Research Journal]
• CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business [Harvard Business Publishing Bestseller] [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• CavinKare Private Limited (B): Entry into Soaps and Detergents Market [HBSP, IIMA Case Centre, Ivey, Case Centre-ECCH]
• Dettol: Managing Brand Extensions [This is among the Top 20 Most Read publications of Asian Case Research Journal, as on Aug 2014] [HBSP, Ivey, IIMA Case Centre, Asian Case Research Journal]
• Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions [Harvard Business Publishing Bestseller] [HBSP, Ivey, IIMA Case Centre]
• Note on Brand Extensions [HBSP, Ivey, IIMA Case Centre]
• Barista Coffee Company Limited [IIMA Case Centre]
• Parle Bisleri at Crossroads [IIMA Case Centre]
• SEWA Trade Facilitation Centre: Designing Roadmap for Business Expansion [IIMA Case Centre]
• RUDI Rural Distribution Network of SEWA [IIMA Case Centre]
• Uttar Pradesh State Electricity Board: Managing Transitions [IIMA Case Centre, Asian Case Research Journal]

         For accessing these cases,  please visit  IIMA CASES (cases.iima.ac.in), Harvard Business Publishing, Ivey Publishing, Case Centre-ECCH]