Prof. Saral Mukherjee

Indian Institute of Management Ahmedabad

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CASES PUBLISHED IN JOURNALS

Saral Mukherjee and G. Raghuram "Enercon India: Project Planning", Vikalpa, 32 (2007), 105-121


IIMA REGISTERED CASES

 

  • Bayer CropScience is a world leader in the crop protection business. Significant challenges exist in ensuring availability of pesticides to farmers spread all over India. Indian agriculture is predominantly rain fed and crucially depends on the seasonal monsoon. 
    Reference No: IIMA/PROD-0290 
    Mukherjee, Saral; Raghuram, G. 
    .........................................................................................................................................................................
  • The traditional copra supply chain involved coconut farmers, copra converters, traders in terminal markets, up-country traders, traders in futures markets, different kinds of brokers, and millers who converted copra into coconut oil. Marico was a major player in the branded coconut oil market in India and needed to procure almost 12 per cent of the copra supply. 
    Reference No : IIMA/PROD0-293 
    Mukherjee, Saral; Raghuram, G. 
    .........................................................................................................................................................................
  • The Belur Plant of INDAL is facing a significant increase in power tariffs. Power tariffs have significant influence in shaping the competitive advantages of firms in the aluminium industry. The extent to which this increase in power tariff would affect the competitive position of INDAL needs to be examined. 
    Registration No: IIMA/PROD-286 
    Mukherjee, Saral 
    .........................................................................................................................................................................
  • Enercon India Limited (EIL) is involved in various stages of the wind energy business. It aims to provide clients a hassle free way to invest in wind energy by offering services "from concept to commissioning and beyond". 
    Registration No: IIMA/PROD-265 
    Case written jointly with Prof. G. Raghuram 
    .........................................................................................................................................................................
  • Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. 
    Registration No: IIMA/CMA-809 
    Case written jointly with Himanshu Joshi, Bernard Solomon and Prof. G. Raghuram 
    .........................................................................................................................................................................
  •  ACC Limited: Project 30-30
  •  ACC Limited has set an ambitious target of producing and selling 30MMT of cement in 2011. Logistics would play a vital role in achieving this target. 
             Registration No: IIMA/PROD0-295
  • Case written jointly with Prof. G. Raghuram and Chetan Soman
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