Prof. Hyokjin Kwak

Indian Institute of Management Ahmedabad

ResearchPublications Contact IIMA Profile

Marketing

Hyokjin Kwak serves as a Professor of Marketing at Indian Institute of Management Ahmedabad (IIMA). Prior to his service at IIMA, he was Professor of Marketing (tenured) at the LeBow College of Business, Drexel University for twenty years, holding Dean's Research Fellow, Distinguished Teaching Fellow, and served eleven years as the Marketing Ph.D. Coordinator. His Ph.D. in Marketing (Terry College) and M.A. in Advertising (Grady College) were both earned at The University of Georgia. He is an International Research Fellow at Waseda University in Tokyo, Japan. He has served as a Visiting Faculty at several institutions, including the University of Amsterdam, the University of East Anglia, the Korea Advanced Institute of Science and Technology (KAIST) Business School, and Hankuk University of Foreign Studies (Seoul campus) in South Korea.

Hyokjin’s primary research interests include AI (machine/deep learning, NLP), strategic branding, and advertising effects which have been appeared in major marketing journals including the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, Media Psychology, Journal of Advertising, International Journal of Advertising, and Journal of Advertising Research among others. He currently serves as Editor in Chief at the Journal of Global Scholars of Marketing Science and Associate Editor at the International Journal of Advertising. He has also served as an editorial review board (ERB) member for major marketing journals (i.e., the International Journal of Research in Marketing, Journal of Advertising, Journal of the Academy of Marketing Science). His Ph.D. students have won nation-wide research awards for their dissertations (e.g., Mary Kay Dissertation Competition by Academy of Marketing Science) in the US.

 

Educational Qualifications

  • Ph.D., Marketing, Terry College, The University of Georgia, 2001
  • M.A. Advertising, Grady College, The University of Georgia, 1999

Research Interests

  • Strategic Branding
  • Advertising Effects
  • Artificial Intelligence

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