FORTHCOMING: (with Madhu Viswanathan, Nita Umashankar, and Ashley Goreczny) Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces, Journal of Marketing, 2021
(with Madhu Viswanathan, Saravana Jaikumar, and Shantanu Dutta) Marketplace Literacy Education and Coping Behaviors among Consumer-Entrepreneurs in Subsistence Marketplaces during Demonetization in India, Journal of Consumer Affairs, 2020
(with Robert Arias and Madhu Viswanathan) Extreme Exclusion and Relative Deprivation in Subsistence Marketplaces: A Study in a Refugee Settlement in Nakivale, Uganda, Journal of Consumer Affairs, 2020
(with Madhu Viswanathan) Consumers and Technology in a Changing World: The Perspective from Subsistence Marketplaces, European Journal of Marketing, 2019
(with Cele Otnes, Cele, Linda T. Zayer, and Robert Arias) The Roles of Extraordinary Beliefs in Consumption Rituals, Journal of the Association for Consumer Research, 2018
(with Madhu Viswanathan, Ronald Duncan, and Maria Grigortsuk) A Bottom-Up Approach to Understanding Low Income Patients: Implications for Health-related Policy, Journal of Law, Medicine and Ethics, 2018
(with Madhu Viswanathan) Marketing and Poverty Alleviation :Synergizing Research, Education, and Outreach Through the Subsistence Marketplaces Approach, Markets, Globalization and Development Review, 2017
(with Ernst Worrell and Ibrahim Rehman) Accelerating Access to Energy Services: The Way Forward, Advances in Climate Change Research, 2017
BOOK CHAPTER: (with Madhu Viswanathan and Roland Gau) Evolving and Expanding Marketing to Address Challenges and Opportunities in Subsistence Marketplaces: Looking Back and Forward,” in Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets, ed. Ramendra Singh, Boston: Emerald Publishing, 2019
